Elders Partners with Fat Farmers for Rural Health and Wellbeing

Founded in 2012 by a group of farmers in Maitland, South Australia, Fat Farmers began as a light-hearted name among friends returning to fitness. Since then, it has grown into a powerful movement with 22 active groups across South Australia, Victoria, and Queensland.

The charity supports rural communities by facilitating fitness groups, hosting health workshops, and providing mental health support—creating inclusive spaces where everyone is welcome, whether they live on a farm or not. This partnership will enable Fat Farmers to expand its reach nationally, with initial plans to establish new groups in Western Australia and further into Victoria.

“At Elders, we understand the unique challenges faced by rural communities, particularly when it comes to health and wellbeing,” said Bernard Seal, Elders State General Manager South Australia.

Elders is working closely with Fat Farmers to identify communities that would benefit most from this initiative.

"We look forward to partnering with Elders staff and customers to start new, and strengthen existing groups. Community connection through fitness is proven to help navigate the challenges we face every day. The past couple of years have been really tough for the whole rural sector and both organisations are committed to making a difference,” said Richard Sheppy, Chairman Fat Farmers.

The collaboration reflects Elders’ ongoing commitment to supporting the communities it serves, especially during times of hardship such as drought and isolation.

By backing initiatives like Fat Farmers, Elders continues to invest in the resilience and wellbeing of rural Australians.

To learn more about Fat Farmers, watch their feature on ABC’s Landline.

www.elders.com.au