Growing Support for Intelligent Speed Assistance Among Australian Drivers

A survey by HERE Technologies shows 70% of Australian drivers believe Intelligent Speed Assistance (ISA) can reduce speeding, with 51% supporting mandatory implementation in new vehicles, particularly in high-risk areas.

A new survey by HERE Technologies, the leading location data and technology platform, reveals that Australian drivers are increasingly interested in Intelligent Speed Assistance (ISA) as a critical safety feature for vehicles.

Key highlights from the ‘Safer cars, safer roads’ survey include:

1. Unintentional speeding is common among respondents
Although a majority of respondents (79%) consider themselves cautious drivers, 32% admit they unintentionally speed. Almost a quarter (24%) also said they tend to exceed the limit when signs are missing.

2. Speed limits viewed as essential for road safety
According to the survey, Australian drivers overwhelmingly agree on the importance of obeying speed limits, with 88% citing adherence to speed limits as vital for improving road safety. Furthermore, 64% are highly concerned about the risks associated with speeding, and 79% of respondents believe driver judgment alone is insufficient to determine safe speeds, especially in changing road conditions.

3. High demand for accurate speed limit information
A significant number of drivers want reliable road speed limit information in their vehicles. Currently, nearly half of drivers (44%) lack a system for road speed limit data, and 74% of them expect it to be accurate if available. Among those with a system, only 48% find it reliable.

After learning about ISA features, such as speed limit warnings[1] and automatic speed limiters[2], 70% of respondents believe ISA could effectively reduce speeding and improve road safety. Many also favor specific interventions: 66% support advisory alerts when they exceed the limit by 6-10 km/h, and 60% favor speed limiters for speeds 20 km/h or more over the limit. These findings suggest that Australian drivers are open to ISA’s gradual interventions and stricter measures for significant speeding.

Importantly, respondents recognize ISA’s potential impact in high-risk areas, such as school zones (79%), retail areas (73%), and construction zones (73%). They also see ISA as particularly beneficial for younger drivers (77%), reckless drivers (76%), and taxi or rideshare drivers (75%).

Support for ISA in future vehicles
The appetite for ISA in future vehicles is strong, with 74% of respondents seeing ISA as a valuable feature and 56% wanting it in their next car. Furthermore, 51% believe the Australian government should mandate ISA in all new vehicles, signaling a clear call for regulatory action to ensure widespread adoption of this technology that enhances road safety and helps reduce speed-related accidents.

www.here.com

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